Conversion API & Server Side Tracking

Future-Proof Data Tracking for
Smarter Marketing

Delivering accurate conversion data across iOS, browsers, and ad blockers — powered by first-party, Conversion API & server-side Tracking.

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Why You Need Server-Side Tracking

Problem: Rising ad costs & reduced campaign ROI

Solution: According to Meta, advertisers using the Conversion API observed up to 13% better cost efficiency thanks to improved event accuracy.

Problem: iOS14 & Ad blockers breaking your pixel tracking

Solution: Server-side events bypass browser limitations

Problem: Inaccurate Facebook/GA4 conversions

Solution: Conversion API ensures real-time verified data

Problem: Loss of attribution across platforms

Solution: Centralized first-party tracking maintains full-funnel view

Problem: Privacy regulations (GDPR, CCPA)

Solution: Secure, consent-compliant tracking via your own domain

Our Conversion API & Server-Side Tracking Process

1. Audit & Plan

Identify data gaps & tracking issues.

2. Implement & Test

Setup CAPI/GTM Server container.

3. Optimize & Report

Validate with GA4 & Ads dashboards.

Our Core Tracking Capabilities

Built to deliver accuracy, compliance, and performance in every click you track.

Precision Data Matching

Every browser event is mirrored with server-side accuracy
minimizing data loss and boosting attribution reliability.

Privacy-First Architecture

GDPR & CCPA compliant tracking with first-party domain event forwarding and consent-based setup.

Ads ROI Optimization
Meta advertisers using Conversion API report up to 13% cost efficiency improvement through better data accuracy.

Your Guide to Common Questions & Solutions

What is Facebook Conversion API and Server-Side Tracking?

Facebook Conversion API (CAPI) is a data connection system that sends website events directly from your server to Meta (Facebook) — instead of depending only on the browser pixel.

This means your conversion data remains accurate even if users have ad-blockers, cookie restrictions, or iOS privacy limits.

Server-Side Tracking works alongside the CAPI by hosting your tracking setup inside a secure server container (like Google Tag Manager Server), giving you full control over how and when data is sent to ad platforms such as Meta, Google Ads, TikTok, and Pinterest

We’ll set up your Facebook Conversion API (CAPI) using a hybrid Browser–Server model for maximum accuracy and stability.

The implementation includes:
🔹 Facebook Conversion API (CAPI) via Google Tag Manager Server-Side (Stape / Google Cloud) — ensures that events are sent directly from your server to Meta for accurate reporting.
🔹 Google Analytics 4 (GA4) tracking setup with Google Tag Manager (Web + Server containers) — to unify event data between browser and server.
🔹 Complete configuration of domain verification, event testing, and data validation within Meta Events Manager and GA4 DebugView.

✅ The result: fully synced browser and server data, faster event delivery, and improved ad performance across platforms.

Yes — we provide multi-platform Conversion API and Server-Side Tracking setup for all major ad networks.

Our implementation covers:
🔹 Facebook / TikTok / Snapchat / Pinterest Pixel Conversion API integration via Google Tag Manager (GTM) Server-Side container
🔹 Google Analytics 4 (GA4) and Google Ads Enhanced Conversion Tracking
🔹 Event-level configuration for purchase, add-to-cart, lead, and form-submit actions
🔹 Optional Enhanced Ecommerce Event Tracking for complete funnel visibility

✅ In short — we make sure all your marketing platforms receive clean, verified data through a single, privacy-safe tracking system.

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